Inside Self-Storage has announced the winners of its “Best in Self-Storage Marketing” Contest, which recognizes the promotional efforts of self-storage operations in a competitive industry market. Open to facility owners, operators and managers nationwide, the contest ran in August and offered three cash prizes.
Contest participants were asked to complete an application form and submit examples of their best marketing pieces or campaigns. Accepted formats included TV commercials, radio spots, billboards, print ads, direct-mail pieces, fliers, printed promotional items, and YouTube or other video. The winners are:
Winner: Terri Gavins, senior manager of Storage Center of Southwood in Tallahassee, Fla.
Marketing Piece: Multi-faceted campaign with overlapping newsletter, e-mail marketing, YouTube video (facility tour) and a grand-opening community event
Winner: Andrew Emory, operations analyst for Self Storage Management Co. of California
Marketing Piece: YouTube video
Winners: Stephanie and Joe Tharpe, managers of Lock Box Self Storage in Mount Juliet, Tenn.
Marketing Piece: Eight-piece print-ad campaign published in a local newspaper
Details about the winning submissions will be revealed during a special opening session at the Inside Self-Storage World Expo in Washington, D.C., and in the January 2010 issue of ISS magazine. On Oct. 6, expo attendees will enjoy a presentation titled “The Best Self-Storage Marketing: Campaigns That Will Rock You,” in which they will see some of the industry’s most inventive and effective marketing efforts.
The contest was sponsored by Tucson, Ariz.-based Professional Self Storage Management, which provides third-party management and consulting services for self-storage operations, including due diligence, feasibility studies and development.
For more information about the ISS Expo, visit www.insideselfstorageworldexpo.com.
Marketing contest! [Self-Storage Talk]