Today, more than 70 percent of U.S. adults logging onto the Internet use social media. Popular social and review platforms like Google+, Facebook, Twitter and Yelp provide instant access to current and prospective customers as well as businesses.
To create the best first impression and encourage engagement on these platforms, you need a customer-centric strategy. Follow the four best practices below to showcase your self-storage facility’s positive reviews and real interactions between customers and staff. You’ll ultimately increase the number of brand advocates supporting your brand online.
1. Generate Demand With Remarkable Content
Social media provide unique opportunities for engagement and the distribution of relevant and remarkable content about your business. Users who consume and share your content will amplify your voice on social through the network effect.
For example, if you post a video of an unusual yet effective method for packing a moving truck, it may be “liked” by 10 people who follow your facility on Facebook. Those who click the “like” button will then show your post to their social network. Within a short time, these actions amplify your video’s reach, and organic impressions will grow exponentially with every social interaction.
2. Focus on Trusted Platforms
Search engines place more trust in certain social media and review platforms. One reason is these platforms typically have a user base that regularly interacts with real people and shares valuable content. Focus your efforts on the most trusted sites: Google+, Facebook, Twitter and Yelp.
3. Monitor Your Presence in Search
The number of social media platforms on which you have pages, the number of news articles you post on those pages, and the number of people who share your posts all increase your chances of claiming more real estate on a search engine results page. If you have a trusted website, a Twitter profile, and pages on Google+, Facebook and Yelp, you could very well have five links to your branded page and content placed prominently on the first page of search engine results. This will increase the likelihood that searchers click on a page operated by your self-storage company and engage with your posts, links, photos and videos.
4. Make Engagement Your Goal
Engagement is the first step in generating demand. Social media platforms don’t always generate leads directly from a visitor to a click, but they’re a critical tool in generating demand for a brand’s content and, therefore, its product. Engagement with branded content featured on social platforms using your URL also produce social signals that indicate to search engines that your content is relevant and helpful. If you’re generating content that captivates searchers, it will also captivate the search engine.
G5 is a provider of Digital Experience Management software and services for the self-storage industry. For more information, call 800.656.8183; visit http://getg5.com.