The Self-Storage WOW Gallery: See Facility Design Transformed Through Color, Architecture and Innovative Materials
Using Color as a Self-Storage Branding Tool
Color can also be used when branding a property. When Public Storage purchased Mesquite Self-Storage in Palm Springs, Calif., the orange accent from the building was chosen for the new facility sign, replacing the light blue and adding the facility name in pristine white lettering. Orange also happens to be Public Storage’s branding color.
While it can be difficult to achieve large expanses of branding colors on a project, it’s still important to integrate it wherever possible including the project’s accent elements, trim and signage. In addition, the combination of colors along with the unique architecture of this facility help it stand out in a crowded market.
[Photo courtesy of Valli Architectural Group]