Storage Speak
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Amy Campbell |
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05/10/2012
5 Tips for Launching a Creative Marketing CampaignEvery marketing campaign has the potential to be great—or fail miserably. For self-storage operators, finding new ways to say, “store here” is daunting, to say the least. Here are five questions operators should ask themselves when creating a marketing campaign. |
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04/26/2012
Attracting the Commercial Self-Storage CustomerIt seems the long-promised economic recovery is taking some baby steps. And while we’re by no means out of the woods, seeing new businesses open their doors is a positive sign. For self-storage operators, it could mean an uptick in commercial business in the coming months as companies begin looking for a place to store their products or equipment. |
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04/13/2012
Operators Weigh in on the Top Rules of Self-Storage Rental AgreementsNever before has the self-storage rental agreement been more important. More than just a piece of paper with a few signatures, the rental agreement is a binding contract that can be used in court to either demolish a storage operator or save him. |
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03/30/2012
Earth Hour: How Can Self-Storage Operators Participate?This Saturday people around the world will unplug for one hour between 8:30 and 9:30 p.m. to support Earth Hour. On a personal level, turning out the lights for an hour is pretty simple. For businesses, it’s a bit more complicated—but it is doable. |
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03/14/2012
Inside Self-Storage World Expo Kicks Off Today in Las VegasThe Inside Self-Storage World Expo opened today in Las Vegas with a bang. Today’s opening session featured a panel of self-storage heavy-hitters who discussed the industry’s status, online marketing, acquisitions and more. |
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03/01/2012
Are You Open? Determining Your Self-Storage Facility HoursOperating hours is a critical consideration for every self-storage facility. All facilities differ, with some open 24 hours, seven days a week, while others may be closed during the night hours or even on a weekday or Sunday. |
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02/14/2012
Self-Storage Operators: Are You Saving for Retirement?For most of us, retirement is a magical place we can only hope to reach. Yes, we’ll all reach an age where we can longer do the day-to-day grind, but few of us believe Social Security will fund our lifestyles—modest as they may be. So we’ve turned to retirement funds, savings accounts, investments in our homes and businesses with the hope that one or all of these will ensure there’s money in the bank on retirement day. |
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02/03/2012
Self-Storage Marketing: What We Can Learn From Super Bowl AdsThe Super Bowl is as famous for its creative and fun ads as it is the actual game. And while self-storage operators don’t have multi-million-dollar marketing budgets like these advertisers, they do have one thing in common with these big-name companies—the chance to be super creative. Yes, it can be tough to find new and interesting ways to promote a self-storage business, but it can be done. |
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01/04/2012
Self-Storage Collections: Making the Dreadful Task Successful ... and PleasantLet’s face it, collections will likely never be a favorite part of a self-storage operator's job. Unfortunately, it’s a must, much like cleaning gutters or enforcing the no-smoking rule. However, having a plan in place and developing collection skills can make the job a little less intimidating and lot more successful. |
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12/22/2011
Self-Storage in the Holiday Spirit: A Look at Operators’ Charitable ExperiencesWhile I’ve written about dozens of amazing charitable acts in the last few weeks, I wanted to share a few I found particularly special, plus one company’s special holiday hello. |
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