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Storage Speak
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Amy Campbell |
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02/03/2012
Self-Storage Marketing: What We Can Learn From Super Bowl AdsThe Super Bowl is as famous for its creative and fun ads as it is the actual game. And while self-storage operators don’t have multi-million-dollar marketing budgets like these advertisers, they do have one thing in common with these big-name companies—the chance to be super creative. Yes, it can be tough to find new and interesting ways to promote a self-storage business, but it can be done. |
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01/04/2012
Self-Storage Collections: Making the Dreadful Task Successful ... and PleasantLet’s face it, collections will likely never be a favorite part of a self-storage operator's job. Unfortunately, it’s a must, much like cleaning gutters or enforcing the no-smoking rule. However, having a plan in place and developing collection skills can make the job a little less intimidating and lot more successful. |
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12/22/2011
Self-Storage in the Holiday Spirit: A Look at Operators’ Charitable ExperiencesWhile I’ve written about dozens of amazing charitable acts in the last few weeks, I wanted to share a few I found particularly special, plus one company’s special holiday hello. |
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12/09/2011
Celebrating the Season at Your Self-Storage Facility ... TastefullyOf course, everyone wants to have a good time during the holidays, but it all needs to be in good taste. That means everything from your self-storage facility's decorations to community or staff parties should be in line with your company’s policies and everyday practices. |
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11/23/2011
Black Friday Shopping for Self-Storage Operators: Get Your 2012 ISS Factbook and MembershipSkip the crowds at the mall this year and take advantage of these two ISS offerings. They'll help you kick off a prosperous 2012 for your self-storage facility. |
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11/04/2011
Weighing in on Mandatory Tenant Insurance in Self-StorageSelf-Storage Talk members are debating the benefits and drawbacks of mandatory tenant insurance, while ISS and Bader Co. will offer a free webinar Dec. 8 to show operators how it can be a profit center. |
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10/21/2011
Self-Storage Marketing: Gaining Support and Know-HowWhile marketing is a huge part of every self-storage facility’s ultimate success, operators often struggle with it. One of the reasons is a lack of budget. Marketing dollars have to compete with replacing unit doors and roofs, purchasing new management software or even adding solar panels. |
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10/04/2011
ISS Expo Kicks Off in Tacoma, Wash., With Education, Networking EventsThe Inside Self-Storage World Expo begins today in Tacoma, Wash., with a full day of educational seminars, the popular Self-Storage Q&A and the opening of the exhibit hall. Today’s education features a variety of topics, including a new track for Canadian exhibitors, video marketing, the buy vs. build conundrum, beginner’s insight into social-media sites, choosing a great site for building and writing solid rental agreements. |
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09/23/2011
Self-Storage Tenant Insurance: Are Your Customers Covered?Making sure your self-storage business is covered with adequate insurance is a no-brainer. But what about your tenants? Are they covered in case of a fire, break-in or other loss? Read on to learn more about tenant insurance and how it factors into your facility's success. |
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09/09/2011
9/11 and Self-Storage Security: What’s Changed?It's been 10 years since the 9/11 terrorist attack, but the need to be vigilant is still very real. Read what self-storage operators think about today's facility security measures and how that fateful day shaped the way operators rent units. |