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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

09/18/2014

Are You Wild and Crazy About Your Self-Storage Marketing?

While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild and crazy!  ...
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08/21/2014

Hollywood’s Impact on Self-Storage Operators

"Storage Wars" aside, the industry has been popping up as a setting in TV shows and movies for decades. Do operators benefit from this exposure or do these "Hollywood" moments perpetuate the negative stereotype many have of the self-storage industry?  ...
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07/17/2014

The Benefits of Converting Your Self-Storage Customers to Automatic Bill Pay

Offering automatic bill pay to self-storage customers can help alleviate many of the less appealing parts of running a self-storage business—namely late payments, collection calls and lien sales. Here's how to get tenants on board.   ...
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06/19/2014

Building a Successful Self-Storage Blog

There's no doubt adding a blog to your self-storage website will take time and effort. But can it actually benefit your business? There’s evidence that shows it will, and there are dozens of operators who are doing it successfully. Read on to find out how to build a better blog.
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05/15/2014

Motel Self-Storage: Keeping Tenants From ‘Checking In’ Permanently

Living in a self-storage unit is not just illegal, but can be seriously unsafe for the tenant camping out, other customers and the facility’s staff. Operators who look the other way—even out of kindness—are setting themselves up for serious problems and even liability. Here's how to keep your facility from becoming the local "motel." ...
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04/17/2014

When the Unexpected Happens: Lessons From the Kiwi Self Storage Fire

The fire at Kiwi Self Storage in New Zealand has provided an excellent lesson on the right way to handle an unexpected event. Here's a look at why the self-storage operator has excelled at crisis management, and explore why their tenants might think otherwise.
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03/20/2014

Self-Storage and Taxes: Finding the Silver Lining in This Unavoidable Process

You know what they say about death and taxes. With Tax Day approaching on April 15, self-storage operators are diligently working to find savings wherever possible. Here's some advice to make sure you end up in the black rather than the red.
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