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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

11/21/2014

Unwrap Your Self-Storage Holiday Plans: Decorating, Marketing and Community Outreach Possibilities

If you haven’t started your holiday decorating, marketing and community outreach now’s the time! The season is the perfect backdrop to show your community that you are a retailer, not just a place to store stuff. Here are some ideas to get you started.  ...
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10/16/2014

Frighteningly Good Marketing: ‘Tricks’ and ‘Treats’ for Self-Storage Operators

The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility.
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09/18/2014

Are You Wild and Crazy About Your Self-Storage Marketing?

While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild and crazy!  ...
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08/21/2014

Hollywood’s Impact on Self-Storage Operators

"Storage Wars" aside, the industry has been popping up as a setting in TV shows and movies for decades. Do operators benefit from this exposure or do these "Hollywood" moments perpetuate the negative stereotype many have of the self-storage industry?  ...
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07/17/2014

The Benefits of Converting Your Self-Storage Customers to Automatic Bill Pay

Offering automatic bill pay to self-storage customers can help alleviate many of the less appealing parts of running a self-storage business—namely late payments, collection calls and lien sales. Here's how to get tenants on board.   ...
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06/19/2014

Building a Successful Self-Storage Blog

There's no doubt adding a blog to your self-storage website will take time and effort. But can it actually benefit your business? There’s evidence that shows it will, and there are dozens of operators who are doing it successfully. Read on to find out how to build a better blog.
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05/15/2014

Motel Self-Storage: Keeping Tenants From ‘Checking In’ Permanently

Living in a self-storage unit is not just illegal, but can be seriously unsafe for the tenant camping out, other customers and the facility’s staff. Operators who look the other way—even out of kindness—are setting themselves up for serious problems and even liability. Here's how to keep your facility from becoming the local "motel." ...
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