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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

07/11/2014

Lots of Irons at the Self-Storage Fire: Tools in Craft at ISS

The venerable profession of blacksmithing is recalled in many popular modern expressions such as “strike while the iron is hot,” “too many irons in the fire,” and “that has a nice ring to it.” Though people often use the phrase “irons in the fire” to insinuate one has bitten off more than he can chew, it can also simply mean you have a lot of projects going on at once. Read about all the “hot stuff” ISS has going on this summer, and how you can use these freshly forged tools to your advantage.
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06/12/2014

Self-Storage Experts, Seize Your Chance to Demonstrate Market Leadership ... Speak at ISS Expo 2015!

The diffusion of quality content is key in a company’s campaign to reach its audience, create customer engagement, earn brand loyalty and position itself as a business leader. In the self-storage industry, there’s no better way to demonstrate expertise and market dominance than to be featured as a speaker on the ISS Expo education program. The call for speakers has been made! Are you up to the task? Submit a proposal and find out.  ...
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05/08/2014

Self-Storage Customers and Their Moving Information Targets

In this age of potential techno-trauma, it’s all too easy for your self-storage customers to suffer a data or device breach or loss that causes them to change the critical information you use to communicate with them and get paid. Your tenants’ information is now extremely transitory. What are you doing to keep track of this moving target? ...
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04/11/2014

Looking at the Storage Business Through Fresh Eyes

Once you're accustomed to a thing, it's difficult to see it from the perspective of the uninitiated. You might try to see it through fresh eyes, but the experience is irrevocably altered by your history. Last week's expo, with a large attendance of industry neophytes, was an eye-opener, as we listened to their impressions and observations of the storage business. Now we've launched an event in New York City that will be a first-time experience for all of us. Can we deliver all the information new investors and developers crave? ...
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03/14/2014

Expo Video on the Go Keeps Self-Storage Professionals in the Know

Whenever I need to make a high-dollar purchase or learn something on the fly, I often seek out video to inform my decision and enhance my knowledge. To me, seeing a product or skill in action can be so much more effective than combing through pages of text. And I'm not alone in feeling that way. Many self-storage professionals are turning to the power of video to study skills, train staff, market their facilities and more. This week there's new industry video on the market that could change your business.
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02/17/2014

Opening Your Doors to Presidential and Other Commemorative Sales Opportunities

Today is Presidents Day, with varying levels of observance from the American public; but if you're a self-storage operator, chances are your doors are open for business. Have you done what you could to maximize this retail-sales opportunity? If not, read about ways to make use of the upcoming spring holidays and generate more business.
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01/10/2014

Are You Playing Games With Us? We Hope So!

I liked to watch game shows as a kid. They proved to be a fantastic source of trivia and other practical tidbits. Regardless of your age, games are a great way to learn and interact with others, which is why we're excited to announce the addition of a Game-Show Learning Track to the seminar lineup at this year's Inside Self-Storage World Expo. Read about the games we chose to emulate, what you can learn, and how you can win prizes! ...
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