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Teri Lanza

Teri Lanza
Editorial Director


Making the Most of Mass Media: Tele-Visioning Your Self-Storage Brand

These days it’s quite common to see popular brands subtly (or not so subtly) promoted in movies or television programming. For example, you might see a character drinking a certain kind of soda, using a particular kind of phone or sporting a specific brand of shoes. If you had the opportunity to promote your self-storage brand on any television show, past or present, what would it be and why? We asked this question of this year’s Best of Business winners. Now’s your chance to top their responses! ...
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Sculpting the Inside Self-Storage World Expo 2016 Education Program

Though it may seem appallingly early for it, we’ve just completed the initial seminar-proposal process for the 2016 Inside Self-Storage World Expo. For next year’s event, we’re sculpting an education program that better serves individual attendee’s level of proficiency, capitalizes on emerging market trends and keeps current on changing operational protocol. Read more about our evolving curriculum and how you can be part of it.
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Amassing Stronger Data Through the Inside Self-Storage Top-Operators List Campaign

This month we’re collecting data for our 2015 Top-Operators List, which will be published online in late summer. The annual list “showcases 100 of the industry’s most successful facility operators.” You hear this every year, but what does it really mean? Who gets on the list, how and why, and what information can you glean from its listings? Well, I’ll tell you, and it may not be quite what you think. We've also made some changes to the database this year. I'll tell you about those, too.
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The ISS ‘Best of Business’ Awards: What Do They Really Say About a Self-Storage Company?

Inside Self-Storage has just launched its fifth annual “Best of Business” reader-choice poll in which industry professionals vote for their favorite suppliers in dozens of product and service categories. Each year, the final list includes repeat winners and newcomers to the market, but what does the award really say about each recipient? Some say it’s about quality, others that it’s a popularity contest. Here are some insights about the campaign and what it means for the industry.
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What Should a Self-Storage Manager Be Paid?

Most of us are uncomfortable putting a price on our professional worth. It’s not an easy thing to assess one’s own value. For many industries, there are online resources that help employees find benchmarks for wages and salaries. Unfortunately, there’s no such tool in the self-storage industry. So the question is, what should a facility manager be paid? We need your help in revealing the answer.
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The 2015 Inside Self-Storage World Expo: Better Than a Fresh, Flakey, Bacon, Egg and Cheese Croissanwich

What’s better than a warm, crisp, buttery, flakey croissanwich smothered in fried egg, sharp cheddar cheese and thick, salty bacon? Not a heck of a lot, but this week’s ISS Expo in Las Vegas did make the cut. Learn why the author was accused of having “a psychological problem” by one show attendee and why this is the perfect opportunity to get your expo education DVDs.
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Making New Self-Storage: Working With What You’ve Got

We’ve heard it often in the past year: Self-storage development is back on the climb. If you’re among those entrepreneurs who want to take advantage of the positive climate, either to open a new facility or expand an existing one, you may have to entertain alternatives to shiny new construction to make your dream come true. Here are some workarounds to achieve your desired project.   ...
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