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Teri Lanza

Teri Lanza
Editorial Director


The Many Mysteries of Self-Storage (and a Great Industry Sleuth Story)

Like the universe, the operation of a self-storage facility is rife with mysteries—some simple to solve, others quite complex. If you like a good sleuth story, you don’t want to miss this new industry whodunit.
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Making Friends With Millennials, Your Next Big Self-Storage Market

Millennials have now surpassed Baby Boomers as the largest living generation. Why should self-storage operators care? Because they represent a huge target market for your business! That said, you have to know how to successfully reach and communicate with this group and convince them to rent with you. Here are some resources to teach you how.
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Policy vs. Compassion: The Hard Choices Faced by Self-Storage Managers

Self-storage managers often face tough choices in their dealings with customers between following corporate policy and offering compassion. While you can positively impact people’s lives with empathy, what sometimes seems like the more sympathetic choice could cause more pain down the line, particularly in the case of a deceased tenant and his loved ones. When choosing the right path, it’s best to consider the long-term effects of your actions, not just the immediate emotions involved.  ...
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Ice-Cream Flavors and What They Tell You About Your Self-Storage Suppliers

Last month, we announced our 2016 Best of Business winners, who will be featured in the November edition of ISS magazine. Because we know you’re not interested in reading a bunch of advertorial mumbo-jumbo, we asked these companies probing questions to reveal the things you really want to know about the suppliers with whom you do business. For example, “If your company were an ice-cream, which flavor would it be and why?” Get a sneak peek at the answers and see what they reveal.
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In Self-Storage and Beyond, We Live in an On-Demand World

From media and software to food and services, consumers are demanding more and more instant gratification. We live in an on-demand world, and there’s a quickly expanding universe of things we can acquire or achieve with a simple Internet connection. For self-storage customers, there are several on-demand solutions. For facility operators, the list of products and services that can be delivered immediately is steadily growing. Many vendors—including the ISS Store—are increasing these types of offerings. See what’s available on the education side of the business.
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How to Create an Impressive PowerPoint Presentation for Self-Storage Seminars and More

Last month, I provided a series of guidelines and tips for people interested in speaking at the 2017 ISS Expo or other industry event and promised to return and address the creation of a strong PowerPoint deck, as this is often the primary visual for any live or pre-recorded seminar. So let’s dive in. What you’ll get here are several sound, general strategies as well as some etiquette, if you will, for creating an attractive presentation that will cleanly convey your message and make it easy for the audience to follow your speech.
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Becoming an Excellent Presenter: Tips for Speaking at ISS Expo and Other Industry Events

We’re getting ready to issue our “call for presenters” for the 2017 ISS Expo, which has me thinking about public-speaking tips. If you’re interested in presenting a seminar at our show or another industry event—positioning yourself as a business authority while delivering a speech that captivates spectators and pleases your host—follow these essential guidelines.
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