This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
ISS Blog RSS

The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor

'Enchant' Your Self-Storage Customers With a Move-In Checklist

By Amy Campbell Comments
Posted in Blogs, Customer Service
Print

By Nick Lackner

About a year ago, one of my friends attended a high-tech conference, and the featured speaker was Guy Kawasaki, Apple’s chief evangelist. In the early 80s, his job was to get people and companies to adopt Apple computers back when Microsoft and PCs were steamrolling the market. Kawasaki’s speech focused mostly on content from his new book, “Enchantment: The Art of Changing Hearts, Minds, and Actions,” and my friend suggested I read it. I ordered a copy from Amazon and devoured it the day it arrived.

self-storage-customer-move-in-checklist***I’m not going to say that reading the book changed the way we run our Pittsburgh self-storage business. However, I will say the book articulated and validated our core operating principles. Just like Apple, we wanted to make the self-storage experience “enchanting” for our customers. We looked for every opportunity to do so, including the design of our office, our focus on security and climate control, and free access to WiFi and Keurig coffee.

However, Kawasaki did introduce the idea of a “checklist” for new customers. Checklists are proof that you have your act together. They personalize the entire experience and show you have a process and a methodology for onboarding new customers. They document everything you’ve done, confirm no steps were missed, and encourage customers to show their appreciation by posting favorable reviews on any number of social media sites. They also eliminate the awkwardness that comes on busy days when you forget someone’s name … it’s right at the top of the checklist!

Do they work? We think so. We consistently receive five-star reviews on the major social media sites. And while we have yet to see the word “enchantment” mentioned specifically, it’s pretty clear from the reviews that our customers are enjoying their self-storage experience.

Does your self-storage facility have a move-in checklist? Share your comments below or on this thread on Self-Storage Talk.

Nick Lackner is the general manager for City Center Self Storage in Pittsburgh. A Pittsburgh native, Lackner graduated from John Carroll University and joined CBRE, one of the nation’s largest real estate service companies. In 2006, he received an advanced degree from Columbia University in real estate studies and development. To reach him, e-mail nick@citycenterselfstorage.com . For more information, visit www.citycenterselfstorage.com .

Comments

comments powered by Disqus