MiniCo Insurance Agency LLC, a provider of insurance products for the self-storage industry, received an “Award of Excellence” last month from the Insurance Marketing & Communications Association (IMCA) for its marketing campaign supporting the launch of the company’s wind/hail deductible buy-back program, according to a press release.
"I am proud to be a part of a marketing team that has been recognized by the IMCA consistently with awards in 2012, 2013, 2015 and 2017," said Dan Sommer, vice president of marketing and communications and chief marketing officer for MiniCo. "Our team members hold themselves to the highest standards of professionalism and creativity, and it is an honor to be recognized by our peers in the insurance-marketing and -communications industry."
The multi-faceted rollout campaign included company website updates, press releases, print advertising in self-storage industry publications, and an educational video designed for independent insurance agents. MiniCo also leveraged search engine and social media advertising as well as ad insertions in its own trade publications, the release stated.
“We are honored to be recognized by the IMCA again this year,” said Mike Schofield, president and CEO of MiniCo. “The association's dedication to educating the insurance industry about innovative marketing and communications tools and techniques has had a positive impact on our marketing efforts and aligns with MiniCo's focus on providing value-added information and educational topics to our policyholders and agents via a variety of creative platforms."
MiniCo received its award on June 27 during the IMCA’s 59th annual Showcase Gala Awards in Scottsdale, Ariz. The event was part of the association’s annual conference, June 25-27.
Founded in 1921, the IMCA serves insurance-marketing and -communications professionals in North America. Its membership includes brokerage firms, domestic and international multi-line insurance companies and brokerage firms, general agencies, industry suppliers, and regional and specialty companies. Professional members include senior-level management and professional staff working in the areas of advertising, corporate and marketing communications, public relations, sales and marketing, and technology.
MiniCo was founded in 1974 as a provider of specialty insurance products and publications for the self-storage industry. The company offers multiple specialty property and casualty insurance products for a variety of industries and exposures, including self-storage. MiniCo also operates MiniCo Insurance Agency of Canada Inc. Both are members of the Aran Insurance Services Group.