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5 Tips to Help Self-Storage Operators Better Understand and Use SEO

By Rick Beal Comments
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Your SEO strategy should be multi-faceted like a Swiss Army knife. It’s essential to have a variety of tools at your disposal. Start with a good plan and extend it over a period of months, testing along the way. Focus on content and quality links to other websites. As you continue to build your arsenal, incorporate other aspects of SEO such as social media and paid search campaigns. You’ll soon discover, as I did, that this is just the beginning of what needs to be done.

SEO Tip 4: Jumpstart Your Strategy

Do you want to gain better visibility on Google Maps? Are you interested in buying the top spot on a search engine? There are simple things you can do to jumpstart your SEO.

Begin by claiming your Google My Business listing. Local search has become a pivotal factor to creating a successful online strategy, as most customers want to store within a few miles of their home or business.

Next, build trust with your audience. You can’t expect a prospect to believe your facility is the right choice without validation from current and past customers. This is where reputation management plays a role in connection with Google My Business. Positive reviews from tenants will add a competitive edge to your SEO strategy. Google factors your review rating into Maps placement. This is especially true if your goal is to appear in the premiums spots dubbed “three pack” or “snack pack” on the first page of search results.

SEO Tip 5: Think Like Your Customer

Shopping for storage has changed drastically in the age of mobile. Gone are the days of relying on Yellow Pages and drive-by traffic. Now the user is presented with a myriad of prices, specials and locations based on a single keyword search. As prospects sift through paid advertising, Google Maps listings and organic links, they’re thought process has a pathway. It’s your job to lead them to your facility.

Being that location, price and positive reviews play a key role in a user’s decision to store with you, what area do you need to work on the most? SEO is a delicate ecosystem. One decision could have a ripple effect that will ultimately affect your customer’s online experience. Ensuring that experience is positive is why it’s vital to measure and monitor your investment.

Rick Beal is the district manager and part owner of Cubes Self Storage in Salt Lake City. His goal is to help a historically slow-changing industry embrace new, innovative ideas. His professional motto is “Storage is a business of inches not miles.” He can be reached at rickb@cubesselfstorage.com. Connect with him on LinkedIn at www.linkedin.com/in/storagerick.

Julia Grignon is the marketing accounts manager at Automatit Inc., a provider of Web design and marketing services. With a background in creative writing and digital marketing, she works with customers to communicate online performance and educate on best practices. For more information, call 520.293.4608; visit www.automatit.net.

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