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Reaching On-the-Go Tenants: How Mobile Affects Self-Storage Marketing

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PPC campaigns can also be customized to include special offers, and increasing your campaign bids can result in improved ad placement where your ad converts the most. For example, if most of your PPC clicks come from mobile users, you can increase your bids by a certain percentage so that when someone views your ad on a mobile device, the bid automatically increases and the ad has better placement.

Since self-storage is a local-focused industry, targeting potential tenants within a specific mile radius will help you maximize your PPC budget. Location targeting allows you to only reach people searching for self-storage in your target market.

Local Search

According to Google, 76 percent of the people who perform a local search on their smartphone visit a related business within a day, and 28 percent of those searches result in a purchase. Mobile searches help generate in-person actions and increased sales. Claiming your facility’s local listings and increasing your visibility on Google Maps will help your facility entice potential tenants through local search. Adding your contact information, office hours, business description, services and more will boost your local and organic rankings.

Google states that 50 percent of all on-the-go searches have local intent. Searches that include the terms “open now” are increasing. This demonstrates there’s intent to visit the business in person after the user finds the information he seeks. Online maps and directories also use the location of the mobile device when determining the best search results.

Key Takeaways

In summary, as you plan your mobile marketing, consider the following:

  • Having a responsive website will allow potential tenants on mobile devices to view your website and learn about your facility. It’ll also help your website rank better as Google moves to mobile-first indexing.
  • Most search engine users now know that mobile devices will take their location into account when displaying search results.
  • Using the click-to-call function in mobile PPC ads allows searchers to easily call your facility.
  • You can customize mobile PPC ads with incentives and special offers.
  • Consider increasing your bids so mobile PPC ads have better placement in the SERPs.
  • Implement location targeting to strategically use your PPC budget.
  • Claim your facility’s listings on online directories and maps to improve local-search presence.
  • Optimize your local listings by adding more information about your facility.

Incorporating these strategies will help your facility attract the growing number of potential tenants who use their smartphones to find local businesses.

Bessie Haddaway is the marketing coordinator for The Storage Group, which specializes in online marketing including website design, search engine optimization, pay-per-click advertising, local-listing management and more. She has extensive experience in blogs, social media posts and e-mail newsletters, and is proficient in a variety of social media platforms and marketing. For more information, call 407.392.2328; visit

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