With Millennials surpassing Baby Boomers in population and wielding massive spending power, the generational shift is expected to have significant influence on how self-storage operators market their businesses. Millennials have consumer clout, which makes them your next big target!
During this informative podcast, Inside Self-Storage Contributing Editor Tony Jones speaks with Cheli Rosa, director of marketing for online-auction company StorageStuff.Bid, to learn how Millennials differ from traditional consumers and what marketing strategies facility operators should use to better connect with—and generate revenue from—this audience. Rosa, who will expand on the topic during her education session at the 2017 Inside Self-Storage World Expo, warns that traditional marketing efforts will fail to reach this first generation of “digital natives,” requiring operators to leverage mobile-marketing and content strategies.
If you’re a self-storage owner or manager, don’t miss Rosa’s insight on how to effectively reach this growing consumer base and market to them in a way that will keep your business relevant. Listen to what she has to say by clicking the play button to the left.
Duration: 4 minutes, 46 seconds
To access additional installments in the "Sounds of Storage" series, visit the ISS podcasts page. To get more of Rosa’s insight on self-storage management, including strategies to improve collections, visit the ISS Store.