Lastly, open a YouTube account and publish videos featuring your business. Be creative! A video showing people how to pack a storage unit to make the most of the available space will get more views than a virtual tour.
Offer Solutions Instead of Advertisements
Self-storage is a solution to a problem. Promote the solution instead of your business. For example, online entrepreneurs, such as those who sell products on eBay or Amazon, often have homes packed with boxes that are getting in their way. Homeowners trying to sell their house may find it difficult to interest buyers if their home appears cluttered. These people may not realize how renting a storage unit will solve their problem until you point it out to them.
Write an article promoting a solution and place it on a custom tab for your Facebook fan page, or use the article as a post for your Google+ business page. Rewrite the article and create a resource box at the end urging readers to visit your website for more information. Submit the article to online article directories, trade publications, local newspapers and other media outlets that are eager for fresh content.
If you promote your business on social media, where many users access their accounts from mobile devices, optimize your website for smartphones, tablets and laptops. Make sure that when people click on your link on your Google+ page or fan page, they don't have a problem navigating your website. If they have a hard time finding your phone number or can't see which size units are available, they’ll move on to your competitor.
Writing articles and managing multiple social media accounts is time-consuming, so delegate some of the work to an employee who has good communication skills and likes to spend time on Facebook and YouTube. Think outside the box when creating your 2014 marketing plan and people will remember your business when they need self-storage.
Derek Whitney is a blogger for Lackland Self Storage, which has locations in New Jersey and Pennsylvania. He enjoys blogging about self-storage social media, search engine optimization and local search.