Inexpensive Tips to Help Self-Storage Operators Enjoy a More Profitable Spring/Summer Season

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Sales Refresher

Now is also a great time to discuss and refresh your sales techniques. How are your phone presentations, customer-service skills and collection efforts? Do you or other staff members need additional training?

If you don’t have a designated person to provide training, there are several companies that offer it. Also consider attending an industry tradeshow or look for online resources. Old habits are hard to be break. However, with a little effort and a refresher course, you can boost the income at your facility!

Facility Maintenance

Again, walk around your property and look at it through the eyes of a customer. Do this during the day and at night so you can view the lighting and signage. Are all the lights working and bright?

Consider deferred maintenance items. Is it time to resurface or patch the asphalt? Are the exterior doors clean? Do all units have a tenant lock or, if vacant, a company lock? Are there overlocks on all delinquent units or any that should be removed?

Look at your perimeter. Are there any places that can be breached? How are the buildings, gutters and downspouts? Are they banged up? Are all the buildings visibly marked so a tenant can easily find the right one, even at night?

Now enter the hallways. Are they free of debris, cobwebs, trash, etc.? Are all the doors clean and dust-free? Open all the vacant units. Are they clean and ready to rent? Is the lighting bright and exit signs lit and easy to read? Are carts easily accessible? Are the stairwells clean?

Don’t forget about the company units and maintenance room. Are they orderly so tools are easy to find? Is it time to replace brooms, dust pans, cleaning supplies and so on? Do you need to order items for the fall and winter months?

Your facility needn't be state-of-the-art facility to be well-maintained and clean. Most improvements are inexpensive, and money spent now will provide increased income, tenant retention and referrals down the road. Having great curb appeal and maintenance, as well as a knowledgeable and helpful staff, will make your spring/summer busy season a profitable one.

Pamela Alton is the owner of Mini-Management Services, a nationwide manager-placement service that also offers audits and inspections, training, feasibility studies, and due-diligence inspections. To reach her, call 321.890.2245; e-mail pamela@mini-management.com.

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