Apart from generating new customers, it can also be a great place to network with industry groups and potential partners. There are industry groups available to discuss potential marketing initiatives, networking groups to reach complimentary businesses (such as moving companies), and recruiting tools to locate and contact new talent.
If your business is having trouble reaching its core customer base, LinkedIn has a feature called Sponsored Updates. There’s a fee, but these updates could potentially deliver scores of new followers that could turn into customers. Think of them as advertising, except it’s on a social media platform instead of a newspaper ad.
LinkedIn allows the business to set a budget and target specific demographics based on geographical area, age, gender and occupation. This is a great tool if your goal is to finally zero in on the upper-level executives crowd near your Phoenix location, or perhaps the young professionals in Des Moines, Iowa. The options for targeting are seemingly endless. With the right budget, you can reach any of the 250 million members currently using LinkedIn.
Contributing to Branding Goals
Social media has become an essential tool for marketers to drive traffic to websites, increase revenue and strengthen branding. With so many components to a company’s online presence, consistency and quality are key in ensuring your brand doesn’t get lost in the shuffle. Social media makes this easier by giving companies a platform to introduce new brand initiatives to customers on a regular basis.
LinkedIn in particular has become a key resource for branding because of its professional image. It presents itself as the more “buttoned-up” social media in the pack, and it has the content to match. Because the website’s focus is on companies through-and-through, brand-specific content doesn’t seem out of place as it sometimes can on Facebook or Pinterest.
Leads generated by LinkedIn are more likely to be authentic and meaningful. The numbers are powerful—43 percent of marketers have found a customer on LinkedIn, according to the website. The audience may be smaller than other social media, but it’s mightier! Introducing this audience to your brand is a crucial step in the marketing process. They are power players and will be advocates for your message.
While the power of social media is being touted by self-storage professionals everywhere, LinkedIn is consistently being overlooked because of its reputation as a website for jobseekers. However, it continues to add features that benefit businesses and the number of users keeps growing. The best time to start using this social medium was yesterday, so get ahead of the crowd and include it as part of your social-media marketing strategy.
Sasha Fritzel has been writing and creating all her life. After graduating from the William Allen White School of Journalism and Mass Communications at the University of Kansas School, she decided she might as well make a living at it. She found her dream job at Go Local Interactive as a marketing coordinator and assists the team with any and all things marketing. The company helps businesses acquire new customers through results-based online marketing solutions.