Search-engine giant Google is constantly tweaking its metrics, making it difficult for self-storage operators to create spot-on online marketing that will keep their page views up. During this enlightening podcast, Inside Self-Storage Editor Amy Campbell speaks with David Wolf, managing partner of online marketing firm Linkmedia 360, about Google’s latest changes. Wolf explains why Google is no longer providing keyword data on searches through Google Analytics. He also offers insight into how the change could impact self-storage operators’ online analytics and whether they should alter their online-marketing programs to gauge search-engine page ranks.
Duration: 7 minutes, 6 seconds
To access additional installments in the "Sounds of Storage" series, visit the ISS podcasts page. To get more of Wolf’s insight on online marketing, you can purchase a video of his seminar “How to Use Social Media in Self-Storage,” recorded at the 2013 Inside Self-Storage World Expo. It is available in the ISS Store in both on-demand and DVD format. You can also participate in Wolf’s upcoming “Social Media Mastery Workshop,” part of the 2014 ISS Expo.