6 Blog Marketing Tips for Self-Storage Operators

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When shooting video, keep away from traffic and make sure it isn’t windy if you’re outside. Also, be sure to speak loud and clear so your audience will hear your message. Bad audio can easily ruin a good video. Shooting the video in one good take also ensures it doesn’t have to be edited.

Build Relationships

You need to build relationships with the people who read your blog. As simple as that sounds, it’s surprising how few bloggers do it well. The simplest and best way to build relationships is by responding directly to them whenever they post a good comment about one of your blogs. When others see you doing that, they’ll realize you’re engaged and caring, and they’re far more likely to keep reading what you're writing. Maybe they'll even jump in and post a comment or two.

Know Your Resources

There are many websites containing a roster of potential guest bloggers, so you don’t even have to write your own posts. You just publish their blog and give them a link.

You can also create a newswire for your business. In the world of blogging, the equivalent of a newswire is an RSS feed. These feeds make it easier for people to follow your blog. They also widen its distribution and, therefore, grow your audience quite dramatically.

Lead the Conversation

One final tip is to make sure you’re always leading your conversations in a new direction. Remember, people like to learn something new when they're reading a blog. As a business owner, you have a remarkable insight into many areas. The conversation is happening online. Do you want to lead it?

Cat Lane is operations manager for Lock It Up Self-Storage , which specializes in the San Jose, Calif., market and has seven Bay-area locations. The company features video tours of all its facilities on its website.
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