Community, or "grassroots," marketing is an essential component of any self-storage operation's marketing mix, particularly during high holiday seasons when a little creativity and goodwill can generate excellent opportunities for neighborhood outreach and positive publicity. During this informative podcast, Inside Self-Storage editorial intern Rachel Adams speaks with Shari Sutton, president of Sutton Watkins Advertising & Marketing, about the value of community marketing for self-storage operators today and low-cost marketing ideas every facility operator can employ. They also discuss ways for self-storage managers and owners to tie their facility marketing into the holiday season and how to keep up any momentum generated well into the new year.
If you're looking for a way to boost your self-storage marketing in 2013, don't miss this short but insightful podcast in which you'll learn new ways to connect with current and potential new customers. Listen to what Shari has to say by clicking on the gray button to the left.
Duration: 6 minutes, 24 seconds
To access additional installments in the "Sounds of Storage" series, visit the ISS podcasts page.