7 Market-Tested Strategies to Boost Your Self-Storage Retail Sales

Comments
Print
Continued from page 1

4. Slow Movers vs. Better Selling

Every retail display features several fast-selling products and a few slow movers, so why not have all fast sellers? Because retail displays should be sized right for your space. A 4-foot display of just five fast sellers against a 15-foot wall wouldn’t get attention and sales would suffer.

Your supplier should offer plan-o-grams (POGs) to fit every space. Professional POGs are designed to position the fast sellers for maximum impact. The slower sellers act as a “frame” that draws customers into the display. Convenient reorder tags make it easy for staff to keep things stocked and organized. POGs, reorder tags, signage and merchandising consulting from your suppliers should be free. After all, if you sell more, your suppliers sell more, right?

5. Lock Picking and Placement

Many of your customers might be unfamiliar with disc locks and assume they’re designed specifically for storage units. That’s a good thing, but it also puts a special responsibility on you.

The ideal lock will look tough and be packaged to communicate toughness. More important, it must actually be tough inside and out. Offering locks that use stainless steel inside and out to prevent corrosion demonstrates quality at a competitive price.

There are two common lock missteps. The first is if you display locks at the counter, customers will have less reason to visit your retail display. The second is if managers are given the option to give away a lock “to close the sale,” you can bet they will.

Your retail area should be full and easy to use and contain all the items your customer might need.

Comments
comments powered by Disqus