YouTube has more 90 billion videos viewed monthly. There are many types garnering attention—from animals and kids to demonstrations to company-branded videos. One way to take advantage of YouTube’s popularity is by videotaping customer testimonials. This will enable your company to stand out as one that offers outstanding service.
Wherever you’re answering questions or providing guidance, you can always bring in YouTube as a tool, sending customers to your channel for informative videos. Your range of videos can focus on addressing popular user questions or a helpful guide on how to pack items for self-storage. You also have the ability to address trends and promote your organization’s people and service aspects.
LinkedIn group discussions and tweet chats are a phenomenal way to listen to your audience en mass. You can demonstrate your service orientation, leadership and innovation to key contacts, or invite a large number of customers, prospects and influentials.
Available software tools can make the basic listening aspect easier and more efficient while also providing some insight into customer sentiment. These include Radian6, Hootsuite, Wildfire and Social Mention.
One very valuable product of your social interaction and customer understanding is the creation and advancement of ideas. Throughout your social-media channels, ask open-ended questions and solicit likes and dislikes. When you receive answers, continue the conversation by digging deeper to further the relationship.
By infusing proactive social CRM as an inherent part of digital efforts, your attention to the customer will stand out, showing your self-storage business as an attentive, high-quality brand.
Mary Lou Denny is executive vice president of Walt Denny Inc., a full-service public-relations, advertising and marketing agency specializing in the home-products arena, digital marketing and social media. For more information, call 630.323.0555, visit www.waltdenny.com.