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Creating Self-Storage Revenue Through Rental Trucks: 4 Ways to Maximize Your Leasing Program


By CJ Steen

Like most self-storage operators, you embrace a relentless pursuit to provide tenants with exceptional service. Your challenge is to effectively communicate that commitment to others who are in the market for a storage solution, whether for commercial or personal use.

A way to meet this goal is to invest in and leverage the use of a rental truck as part of your service offering. Not only will it allow you to deploy a tangible example of your offerings, you can customize your truck to serve as a marketing tool using professional custom graphics.

Integrating a rental truck into your self-storage business is a powerful way to grow your operation and provide a necessary and often critically needed service for your tenants. Equally important, having a rental truck at your facility doesn’t need to be a headache and should be one of the best business decisions you make.

There are four things to consider when exploring the idea of offering rental trucks, or even if you already deploy a rental truck at your facility. They are profitability, advertising, due diligence and maintenance.   

Profitability of the Service

One of the biggest advantages of adding rental trucks to your self-storage business is the profitability of the service. Here are few strategies you can take to earn even greater revenue.

  • Develop a small moving business using your truck and hiring part-time movers. This can be easily done and is a great way to add profit.
  • Offer up the space on the back door for advertising. You can break up the back door into 1-by-2-foot sections and charge a monthly rate. This will not only reduce your monthly costs, it’s a great way to get referrals for your business.
  • Encourage rentals during downtime by offering mid-week specials.
  • Implement a loyalty card or frequent-user program. For example, “Rent this truck four times and receive 50 percent off your fifth rental!”
  • Set up your pricing structure based on time. Rent the truck based on the size of the unit the customer is renting. For pre-paid or one-year rental contracts, include a certain number of hours with the truck to help the client move in.
  • Charge a premium rate on holidays and peak rental seasons.
  • Promote truck rental to students moving to college or to delivery services. You can make the truck available at a discount to current tenants, providing a valuable add-on service and achieving valuable word-of-mouth advertising and endorsements.

These strategies can be used by themselves, or choose whatever works best in your market. The goal is to uncover other revenue streams for your truck-rental program without causing any financial or staff burden.  

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