Wine collectors also want to be assured you can maintain the proper climate even if there’s an equipment failure. Your wine-storage area must have a redundant system for emergencies or outages. Customers will be comforted when you describe the backup refrigeration system to them. It shows you truly understand the need to protect their prized wine collections.
Once you’ve designed the ideal refrigeration system, the next step is building the space to avoid moisture-related problems. A wine-storage area is just like your home refrigerator; it will have a different climate than the surrounding area, and the two climates cannot meet.
If your refrigerator door is left open just a bit, condensation develops on the items inside. If the door is left wide open, the refrigerator motor will burn out since it never turns off. You don’t want moisture on your wine-room walls, so make sure your space is sealed tight.
Fail-Safes and Security
Once you have a wine room that’s properly built so there’s no condensation, the refrigeration system maintains the correct climate, and there’s redundancy in the refrigeration system, is that enough to get wine collectors to pay a premium for your product? There are two more important components to wine storage that will help turn prospects into clients and clients into referrers. One is a solid emergency preparedness plan, the other is extra security.
Wine collectors live in constant fear that a power failure will ruin their collection. Allay that anxiety with a well-devised plan for emergencies, and tell customers how the system works.
Wine collectors also want to know their collections are safe and private. You can ensure this by adding security on the access doors to the wine-storage area, as well as locks and solid walls and doors on each individual locker.
Following these recommendations will not guarantee that wine collectors will beat your door down and pay a premium for space, but doing so greatly improves your chances by increasing the value of the wine storage your facility provides.
Jost Lunstroth is president of Nos Caves Inc. He developed and operates Nos Caves Vin, a premium off-site wine-storage facility in Houston, and consults on wine storage through NCV Wine Management, a consultancy focused on wine collections. For more information, visit www.ncvwinemanagement.com.