Creating a Boutique Records-Storage Center in Your Existing Self-Storage Operation: High Yield at Very Little Cost

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Small-Business Solutions

Thousands of small businesses face the same records-keeping challenges as major corporations, but the accessibility and affordability of large RIM companies seems out of reach. However, there’s a solution already being successfully offered by a few hundred of your fellow self-storage operators. It combines the principles of “records storage lite” with dozens of new features and benefits that simply come along with the new technology. Now even the smallest business can save money and have a comprehensive records-management program.

Who better to deliver this service than a local self-storage facility? The confidentiality and security of information has risen to the forefront of peoples’ concerns. Every day we read articles about information loss or identity theft. What used to be a hard sell is now a simple one. We can actually save a small businesses money and, at the same time, provide a comprehensive records-management program that enhances the protection of customer information.

Boutique Records Storage

A boutique records-storage center is a hybrid of a traditional records center, the convenience of a local self-storage facility and the best technology available, including all compliance and security requirements. Hundreds of self-storage companies have come up with creative records-storage solutions for their small-business clients.

Traditional records centers, from the large international giants to smaller, local providers, focus on larger accounts with a minimum of several hundred units of storage. Boutique records centers focus on accounts with between 100 and 500 boxes. It’s likely and possible you’ll attract and sign larger accounts, but that’s a bonus.

In addition, it’s all about location. The closer you are to your records-storage customers, the more options they have to do business with you. Since your clients are small-business owners, saving money is always on their minds. A boutique records-storage center offers services designed to fit the neighborhood business.

The records-management software manufacturers have all developed small-business pricing for new startups. These are not stripped-down versions, but exactly the same software the big guys use. The secret is in using it. Keep in mind features, benefits and the creation of a comprehensive records-management program with no additional expense for the customer.

Why should a self-storage facility become a boutique records center? There’s no ancillary service related to storage that has the same potential for long-term revenue. The profit possibilities are limited only by your own interest and desire. There’s no additional manpower needed, and establishing a boutique center requires very little capital. Records storage provides high yield per square foot, long-term contracts and many other measureable benefits.

Cary F. McGovern has been in the commercial records-management industry for 34 years. He has assisted more than 500 companies in 23 countries enter and excel in this unique business. He is a member of ARMA International and PRISM International, and is a speaker at numerous industry tradeshows and conferences. To reach him, call 504.669.0559; e-mail fileman@fileman.com; visit www.fileman.com.

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