When Strategic Storage Trust Inc. acquired a self-storage facility in 2009 in an older Phoenix neighborhood, the company knew a facelift was long overdue. Sure Save Self Storage opened in 1974, and like many first-generation facilities, it lacked curb appeal and reliable security and failed to meet many of today’s city codes. The property could have easily been mistaken as a multi-story warehouse for a small manufacturer or transfer company.
“Rather than just apply ‘makeup and lipstick,’ we made the decision to move forward with bringing the property up to date with many of the new amenities that have become valued by storage customers, both from a physical and technical perspective,” says Robert Cerrone, senior vice president of operations for Strategic Storage Trust, a non-traded real estate investment trust based in Ladera Ranch, Calif.
First up was the exterior aesthetic. The goal was to brighten the property and make it more customer-friendly, particularly for the facility’s female clientele, which represents 60 percent of all rentals. The facility’s security was also updated.
The total cost of renovation was $305,000. The company also set aside $230,000 to add covered parking for boats and RVs.
- Total square footage: 44,200
- Rentable square footage: 40,198
- Total number of units: 529
- Climate-controlled units: 502
- Owner: Strategic Storage Trust Inc.
- Management company: Strategic Storage Property Management
- Resident manager: Kari Weaver
- General contractor: WHM Construction Management
- Management-software supplier: Centershift Inc.
A Total Makeover
Built in the 70s, the facility was not only lacking curb appeal, it lacked many common attributes of modern self-storage sites, such as accessible loading areas, a retail store and access control. The rental office was remodeled and expanded to include a full-glass storefront and granite counter top at the leasing desk. The office was painted, and retail products were added.
The exterior needed major restoration. In addition to new paint, the loading area was upgraded to include an access-controlled entry with sliding-glass doors, and an improved elevator lobby with diamond-plate aluminum wainscoting was installed. The entire roof was replaced.