In the self-storage industry, site security is a basic requirement. Visible security on the property assists in protecting your investment and creates a sense of comfort for tenants.
With the right products, a well-designed security solution becomes an effective tool for setting your business apart from the rest of the pack. Capitalize on the facility’s security characteristics, and your successful enterprise will retain customers who’ve already chosen your business and attract those who might.
If you want to establish your business as the facility of choice by promoting site security, keep two things in mind: customer perception, and component benefits of the solution itself. Fortunately, you can influence both.
Inspect Your Property’s System
First, take a comprehensive look at your site security and evaluate whether the components are visible and provide the features and benefits your business requires. You should proactively inspect your equipment to ensure the acceptable condition of all components.
Also, market the value of your security to customers. Security options will speak for themselves, and customers will notice the difference between your facility and others in the area. You’ll want to make sure your business lives up to any claims you make about security in print, in person or online.
Among the components of effective site security are individual unit-door alarms, unit overlock devices, alert systems, security cameras, video monitors and digital video recorders (DVRs). All of these products provide layers of protection for your facility. In addition, access-control systems and facility-management tools can affect the customer’s perception of effective security.
Not only will you attract and retain customers, industry studies indicate that facilities with visible security and electronic access control can command rental rates nearly 30 percent higher. Whether you plan to upgrade, expand or construct a new facility, costs for site security are extremely low when compared to a typical facility’s revenue. Here’s a breakdown of some common security products every owner should consider.
Door alarms and overlock devices for individual units. These products attract prospective tenants by increasing security at the unit. Owners benefit by adding competitive advantages and are able to command higher rental rates for the secured units. Door alarms enable the monitoring of every door status reactively. An overlock system will provide proactive benefits such as discouraging tailgating into the facility, preventing unit access during a customer’s extended absence, and improving documentation of site activity.
Cameras, monitors and DVRs. A video system supports an owner’s marketing efforts by making security very visible to customers in the main office and throughout the property. These devices can also reveal the truth about incidents that could result in loss or property damage.
Alert systems. Alert systems are economical solutions that can be placed anywhere it’s important to detect a pedestrian or approaching vehicle.
Access-control system. Controllers and access devices help manage customer and visitor traffic through secured entryways such as gates, doors and elevators. Products that automate access control and contribute to site security minimize the potential for illegal or unwanted activities and enable a facility to demand higher rental rates.
Gate keypads. For the best security, add keypads with four-line display, additional relays and a color camera at entrances and exits. A free exit loop is less expensive, but an exit keypad identifies everyone on the site at the time of vandalism or theft, and can re-arm the unit if door alarms and overlock devices are included in the solution.
Keypads for building doors. Keypads used with a door strike or magnetic lock automate access and secure entrances to wine storage or areas for pharmaceutical or document storage. Add a keypad to an elevator, and you can control and secure tenant access to specific floors.
Gate and door operators. Commercial gate operators are the most common form of perimeter access control. Commercial door operators, ideal for premium storage of boats and RVs, provide additional customer convenience and security at each unit.