We are all asking ourselves what we can do in 2009 to maintain or increase revenue. One area in which many self-storage owners are focusing is security. In a weakened economy, property crime and theft tend to increase. One of the best ways to maintain or improve your occupancy during these times is to assure your tenants their belongings will be safer at your facility than the one down the street.
Find a security vendor that can provide you with a complete solution. This is more important than ever because the latest technology in security systems is so advanced that you need to ensure you have total compatibility. Next, provide a self-assessment of the security existing at your facility. An old black-and-white camera connected to a time-lapse VCR is like a black-and-white TV with rabbit ears and no remote control. It works, but you can do so much better.
You can always cut rates and give “free rent,” but that doesn’t help your bottom line. Better security leads to bigger occupancy and more revenue.
Is your security prominently displayed? Do your prospects see cutting-edge, access-control keypads and an array of sophisticated cameras around the facility? What about door alarms on each unit? Does the inside of the office show managers and tenants a snapshot of the facility via video monitors and a digital representation of your site layout? Have you added intercoms or music throughout the facility so tenants can reach a manager instantly, listen to the latest specials, or just feel more comfortable at your property?
It’s true that better security can change the entire demeanor and atmosphere at a site. Let’s take a look at the latest security innovations and what you can do to get your facility modernized with the lowest expense and highest return.