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One-on-One With Terry Campbell, Vice President of Sales and Marketing for BETCO

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ISS: What does next-generation building entail?

Campbell: We just did our first building display to showcase next-generation building at the ISS Expo in Vegas. Our standard building is still the flagship building, but we created this one to expand our range of products. This is part of the quest to be more competitively priced. It uses a different type standing-seam roof with other features that our customers have said they want. It is part of our effort to get more market share. I see this building becoming popular over the next year, especially in certain areas of the country and overseas due to savings in shipping cost versus our standard building.

ISS: BETCO opened its doors in 1984. How has the company evolved over the years?

Campbell: BETCO started off as a building supplier or broker. After a few years, the owners saw that they wanted to have more control over the process and started our first manufacturing facility in Statesville, N.C. We opened the second plant in Texas in 1999. In 2000, we opened our door-manufacturing facility in North Carolina. Our staff has, of course, grown. We’ve added more staff in every department to handle the growth we’ve experienced over the years. There have been times that we didn’t have enough parking spaces for all of the employees needed to get the work completed.

We’re a single-source manufacturer. We provide the engineering, manufacture the building materials and doors, and provide erection of the building. That’s important because the customer only has to deal with one company.

ISS: Tell us about your warranties.

Campbell: Our standard warranties are the best out there. We offer a 40-year warranty on paint, 25 years on the roof, 20 years on the interior structure and partitions and 10 years on door-springs. Also, the labor warranty on jobs that we erect is 10 years; industry standard is two to five. We offer the best warranties because we believe in our materials and services, and we stand behind them.

ISS: How do your door and hallway products differ from others in the industry?

Campbell: When we decided to get into the door business, we looked at all the doors on the market at that time. We took what we liked and tried to improve on it, and tried to eliminate what we didn’t like. We recently made tension adjustors and bearings a standard on all our doors, and the springs have a 10-year warranty.

ISS: What are some of the company’s goals over the next few years?

Campbell: To keep grabbing market share and growing. We’re trying to stay on the edge of products and services, and stay in front of everyone. After every project, we conduct a survey with our customers. We also get feedback from our erectors and sales reps. We use this to improve on our products and our services. We’re also constantly pushing our vendors, our suppliers, to help us stay ahead. We are expanding into other areas, such as Canada and Europe.

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