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Canadian Self-Storage: Developers Realize the Prize

Richard Leach Comments
Posted in Articles, Development
Continued from page 2

Improved Quality

Developers in the Canadian self-storage industry have steadily recognized that higher quality materials, craftsmanship and design add very little extra cost on the front end. A low-maintenance project using superior design and materials actually increases profitability.

Quality panel and door systems result in less maintenance and repair and increase customers’ sense of security. Higher quality, 16-gauge structural load-bearing steel framing and sturdy 24-gauge paneling coated with highly reflective gloss finish protect the structure from the elements. These materials offer superior flexibility and corrosion-resistance, and provide buildings with maximum trouble-free longevity.

Staff Professionalism

The professionalism of a facility’s staff is absolutely the most critical of any property upgrade. Professional onsite management often is the factor between whether a customer rents with you or heads off into the sunset to the nearest competitor.

Over the past decade, software advancements help site staff to become real multifaceted managers, not simply clerks or caretakers. Employees can be trained to be active participants in the marketing, administration and merchandising of their sites. The advent of professional certification programs further frames this position as a career with real future growth potential.

Richard Leach with Richard Leach and Associates Inc., Brampton, Ontario, is a marketing consultant for Canadian Metal Manufacturing Inc., a manufacturer of turnkey self-storage systems. He may be reached at 905.456.9908.

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