The Cost of Things

I know the date on the cover says November. Our annual finance issue. We publish it every year at this time, and normally it's of no consequence that the articles included are written in September. Sure, the economy is tenuous and could change quickly, causing information to be outdated before publication. But this year we had far greater concerns.

The author of our feature story, "Who Wants to Be a Self-Storage Millionaire?," which was intended to be a spirited piece, called the week of Sept. 11 to say he felt awkward being so insouciant. He felt compelled by our national tragedy to be more earnest. Being one who knows writing is only worthwhile when born of something genuine, I agreed it was important he honor that impulse. In the end, he managed to temper grief with the original task. I admire all of my writers for forging ahead during such a difficult time, honoring their commitment to me and this magazine. I admit I was embarrassed at how trivial the production seemed in comparison to greater events.

I also respect the determination of those who joined us in Nashville, Tenn., Sept. 20-22, for our conference and expo. There was debate, of course, as to whether it was wise to continue with such a venture. Ultimately, we could not let fear defeat us--a sentiment largely shared in this nation. Life has not halted. And, to the contrary, the spirit of patriotism and fierceness of will have seemed to make us more invincible.

We at Inside Self-Storage want to extend our prayers and deepest sympathies to the victims of the Sept. 11 attacks as well as their loved ones. We do not yet know what these events will ultimately cost us--in our personal lives, our economy, our politics or our hearts. What we hope is we will emerge from this trial--like a phoenix from the ash--valiant, strong and unified.

Best wishes,

Teri L. Lanza
[email protected]

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