Similar But Different: Things a Self-Storage Operator Should Know Before Offering Professional Vehicle StorageSimilar But Different: Things a Self-Storage Operator Should Know Before Offering Professional Vehicle Storage

With the increasing demand for convenient and secure vehicle storage in the market, there’s a real opportunity for self-storage operators to attract more customers and establish a new revenue stream. However, the storage of boats, RVs and other “toys” requires a slightly different operational approach. Learn what’s necessary to succeed with this tenant base.

Danielle Tricarico

January 12, 2025

5 Min Read
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Vehicle storage has become an increasingly popular segment of the self-storage industry, as it offers a solution to the lack of convenient, secure parking at most people’s homes. Whether your customer needs to store a car, boat, RV, motorcycle, jet ski or other seasonal toy, for just a season or an extended period, meeting their wishes can benefit your business as well as the tenant. It also establishes an additional income stream while providing an opportunity to differentiate your facility from competitors.

However, vehicle storage requires a slightly different operational approach than traditional self-storage. If you want to succeed in this niche, you’ll need to consider the specific needs of this target audience, which may be broader—sometimes much broader—than the usual 3- to 5-mile radius. This product might draw vacationers and travelers who live far away and need a place to keep their vehicle when they’re not in use. It may also bring in more affluent renters.

Whatever the source and demographics of your vehicle-storage customers, it’s important to keep the following operational issues in mind. Many are similar to those you face when operating self-storage, but with nuances.

Boat/RV-Storage Amenities and Ancillary Income

One advantage of offering vehicle storage at a self-storage facility is it usually commands higher rental rates, due to the space requirements and the specialization sometimes incorporated into the units. But the revenue opportunity doesn’t end there. You can also offer amenities that appeal to vehicle owners as a way to attract and retain customers while generating ancillary income. Here are just a few examples of products and services that can improve the customer experience and your bottom line:

Related:Should You Build Boat/RV Storage? Considerations for Market Entry, Facility Design and Ongoing Success

  • Retail products: You sell moving and packing supplies for your self-storage customers, so why not consider what retail items your vehicle customers need? You might offer ice, tire blocks, windshield cleaner, cup holders and more.

  • Battery charging: This service is particularly useful for long-term storage tenants whose battery could lose charge over time.

  • Electrical hook-ups: Tenants like to be able to vacuum their vehicles and trickle-charge their battery-powered devices.

  • Washing stations: For customers with larger vehicles like RVs and boats, having access to this amenity allows them to clean their vehicle before or after putting it into storage.

  • Detailing service: Consider partnering with a local detailing company to offer onsite cleaning services. This can be particularly desirable to customers who are storing high-end or luxury cars.

Related:Toy Storage Nation Expands Membership Program for Boat/RV-Storage Enthusiasts

Boat/RV-Storage Risk Management

Every self-storage operation comes with risk, and when you layer in vehicle storage, there can be additional liability concerns. These must be addressed to protect your business and your customers. For example, you must know your state laws and establish clear policies and procedures. Here are some key considerations:

Climate control. Vehicle-storage facilities must consider potentially harmful environmental factors like temperature and humidity. Customers with high-end vehicles like vintage cars and motorcycles, or expensive RVs and boats, don’t want them damaged by moisture, heat or cold. Climate-controlled space is essential in these cases.

Security. Due to the high cost of many tenants’ vehicles, this type of storage requires enhanced security measures such as perimeter fencing, gated access, 24/7 surveillance cameras and advanced lighting. Some facilities install license-plate readers and biometrics.

Rental agreement. Your vehicle-storage lease should outline key details such as rental fees, the rental period, rules for using the space and the responsibilities of both parties. Clear terms are crucial, including vehicle access, whether onsite maintenance or repairs are allowed, and procedures for damage or theft.

Related:Park It Here! A Self-Storage Developer Shares Insight to Designing a Superior Boat/RV-Storage Lot

Insurance. Most self-storage facilities require customers to carry insurance on their stored vehicle. This protects both parties in the event of damage, theft or other unforeseen circumstances. The rental agreement should specify that the customer is responsible for obtaining insurance. You might offer supplemental coverage.

Delinquency. When a self-storage customer fails to pay rent, your ultimate remedy is a lien sale; however, this may not be true for vehicle storage in your state. It’s critical that you understand your local laws. In some cases, you may simply be able to have the vehicle towed. In others, you may be able to auction it. In either case, there will be strict legal requirements that require timely notices and other procedures. If you’re unsure how to proceed, check with your state’s self-storage association or a qualified industry attorney.

Boat/RV-Storage Marketing

Effective marketing is crucial to the success of a vehicle-storage operation. In a competitive industry like self-storage, standing out and building brand awareness can significantly impact customer acquisition and retention. Here are several strategies that can help you reach potential tenants and drive business growth:

  • Ensure your storage facility has a strong online presence with a user-friendly website that details services, pricing and availability. Use search engine optimization to help your business appear in results when potential customers look for storage options.

  • Use social media and targeted ads on platforms like Google and Facebook to reach prospects such as car collectors, boat and RV owners, or people in urban areas with limited parking.

  • Offer referral discounts to existing self-storage customers who bring in new vehicle-storage business.

  • Establish relationships with local boat, car and RV dealers who may refer their customers to your storage facility.

  • Offer seasonal discounts, especially for boat and RV owners who may need storage during specific months.

The Road to Business Growth

When running a vehicle-storage business, it’s important to remain customer-focused. Ensure that your facility is clean, well-lit and secure, and that staff are trained to assist tenants effectively. In addition, stay informed about changes in local regulations, especially those related to nonpayment of rent and insurance, to avoid legal complications.

As the demand for convenient, secure vehicle storage rises, self-storage operators who offer this service will be well-positioned to capitalize on a growing market. The key to success lies in providing enhanced amenities, top-notch security and stellar customer service. If you’re looking for a way to differentiate your facility from competition while generating a fresh revenue stream, vehicle storage can help your business grow.

Danielle Tricarico is an operations specialist for Colorado-based Spartan Investment Group, a privately held real estate investment firm specializing in self-storage. Danielle joined the company in 2020 as a real estate administrative assistant. Prior to that, she worked in the real estate investments department for a public pension plan for 13 years. She also worked as a paralegal in the student-loan industry. To reach her, email [email protected]. 

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