Doorage, which provides valet-style self-storage services in Chicago, Milwaukee and Madison, Wis., has created a network of warehouses that’ll allow it to offer pick-up and delivery services nationwide, even for customers who don’t wish to store goods in its care. The company focused its warehouse acquisitions in five strategic markets and leased a fleet of trucks, rolling out the service after four months of beta testing, according to the source.
The new pick-up and delivery service is available in all 50 states, though California, New Jersey and New York are currently limited to deliveries only. Pickups should be available in those areas soon, according to the company website. Customers pay a set price based on the distance items must travel. If they also choose to store, cost is based on duration.
“This is for people with a fair amount of things to move,” founder Sean Sandona told the source. “Economically, it doesn’t make much sense to ship only a few boxes.”
Though Sandona called the network setup a “logistical nightmare,” he believes Doorage will be able to meet untapped demand. “We found it logistically works and there’s a demand for it,” he said. “None of this is through a third party. It’s all Doorage. It’s all managed and owned by us.”
In addition, Doorage expects to expand its local valet-storage services to four new cities this fall and 10 more next year, Sandona said, adding that the company expects its new service to eventually account for about 40 percent of revenue.
Founded in 2018, Doorage uses an online platform for its valet service that allows customers to schedule item pickup, maintain a visual catalog of stored belongings, and schedule delivery of items to their home. The company determines each customer’s rental rate based on the exact amount of cubic footage used.
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