U.K.'s Ready Steady Store Offers Free Self-Storage to Entice Business Tenants

Ready Steady Store in Yorkshire, United Kingdom, launched an online contest in its effort to bring in more business tenants.

Initiated on the storage companys website, the contest offered one company three months of free storage and an Apple iPad. Businesses needed to apply online to be eligible.

Sandra Harvey, regional director of ASC Finance for ADVERTISEMENTBusiness, was the first winner.

Andy Egerton, the facilitys area manager, said the storage company was overwhelmed by the number contest applicants.