Attic Self Storage, which operates three facilities in Greater London, has started using virtual reality (VR) facility tours on its website to help prospective customers understand its building layouts, unit sizes, pricing, retail items and more. The tours are accessible via mobile or desktop devices to anyone with a VR headset. The goal is to “bring the in-store experience directly to customers without the need for coming into the store,” according to a press release.
“We know that estimating what size unit you need is a key challenge for our customers. Our staff are, of course, always on hand to help in store or on the phone; however, we know that visiting [a] store is not always convenient,” said CEO Frederic de Ryckman de Betz. “We wanted to be able to help our customers understand what they might need from the comfort of their own homes should they wish. Our aim is to really deliver an exceptional storage experience for our customers.”
The tours are accessible through the individual location pages at atticstorage.co.uk. Once users click on the “Take a Virtual Tour” link, they’re redirected to a page with a virtual assistant who walks them through the process.
The launch builds on Attic’s other technology-based offerings, including the automated online check-in and account-management services it implemented in 2016. The company’s website include an online storage calculator as well as an instant quoting tool.
The company’s VR offering is being considered for an innovation award from the Federation of European Self Storage Associations, the release stated. The winners will be announced at the annual conference, Oct. 1-2, in London.
Founded in 2006, Attic Self Storage operates facilities in Bow, King’s Cross and Marylebone, London.