The Storage Group (TSG), a marketing and technology company serving the self-storage industry, has partnered with third-party management and consulting firm Harbor Storage Group LLC to advise storage operators on best practices for optimizing rental rates and maximizing profit. The joint venture will offer customized consultation programs and software solutions to help facilities with high occupancy improve their revenue streams, according a press release.

“Right now, the focus [for many operators] is on full occupancy,” said Steve Lucas, CEO and managing partner for TSG. “Full occupancy is not a bad focus, but facilities should aim to increase return on investment, and focus on maximizing profits from the tenants that are currently renting their facilities first.”

Consulting programs could also include assistance with value-pricing strategies, data analysis, rate-increase cycles and other areas, the release stated.

Harbor is led by principal Tracy Sells, who has more than 25 years of self-storage experience. In her career, she’s worked for two real estate investment trusts and a small regional operator. She’s also developed and operates three facilities of her own, according to the company website. Harbor offers developers, buyers and owners a variety of services including acquisition due diligence, development and design, feasibility studies, and operational audits.

Based in Altamonte Springs, Fla., TSG provides online tools and marketing solutions including local-listing management, mobile websites, online rentals, pay-per-click advertising, search engine optimization, social media marketing, and software and website development.