StorTrack, a provider of competitor-pricing data, market-analysis tools and first-stage due diligence to the self-storage industry, has rebranded its market-intelligence platform as “Optimize.” The change to the online application coincides with the release of new features designed to improve user management and monitoring of data on local competition, according to a press release.
The platform allows users to quickly compare competitive markets and view corresponding dynamic pricing and other data. A new price-comparison function enables users to view their rental rates side by side with competitors’ premium and low unit rates. Other new features include historical graphs that display rate trends for up to 12 months, tools to monitor inventory, quick download of spreadsheet reports and a “Marketing Scorecard” module that displays side-by-side comparisons of marketing activity. Users can also create facility profiles with square footage, lists, maps, inventory overviews, price volatility and other items, the release stated.
“Optimize is the result of thousands of conversations with our customers over many years,” said Jeff Brink, vice president of business development, noting that the company used feedback from “hundreds of operators” to build the tool.
StorTrack serves more than 2,000 self-storage facilities in North America with dynamic pricing data, local market intelligence, market-valuation insights, reports and market-analysis tools. The company tracks more than 30,000 facilities worldwide with daily pricing data. It’s owned by Detroit-based Aggregate Intelligence Inc., a global company specializing in data on air travel, e-commerce, events, hospitality, rental cars, retail and self-storage.