Store Here Management LLC, the division of RHW Capital Management Group LLC that operates the Store Here Self Storage brand, and its business development manager of four years, Tron Jordheim, have launched a new industry consulting firm, Self Storage Strategies (SSS). The venture will offer a full suite of services targeted at new and existing facility operators as well as investors, according to a press release. Store Here will contribute its acquisition, property, valuation and site-analysis expertise, while Jordheim will concentrate on sales, management and other operational functions.
Self-storage operators can get advice from SSS on financial planning and forecasting, marketing, revenue-growth strategies, and technology implementation. The new firm will also offer back-office and call-center assistance, management services, vendor referrals, training, and other services. Equity will be made available for select projects, the release stated.
“We see many independent operators struggling to find the best way to market and operate facilities, so we have created a better way to serve their needs,” said Ryan Rogers, managing partner of Store Here. “We also see self-storage growing all over the world, and we wanted to find a way to serve those owners in these new self-storage markets.”
For investors, SSS will offer feasibility and market studies that include site evaluation, market potential and projected valuation, along with “scenario stress tests” and assessments of advertising and marketing.
“In order to compete in today’s markets, independent self-storage operators either need a big staff of experts or a solid independent consultancy group that can pull together all the aspects of operations, marketing and analysis,” added Jordheim. “We see a big need for support for small, medium and large-sized operators around the globe.”
Founded in 2012 by self-storage veterans with more than 70 years of combined experience, RHW owns or manages 28 self-storage facilities in 15 states. It’s operating portfolio comprises more than 2 million net rentable square feet.
Prior to joining Store Here, Jordheim served as chief marketing officer of StorageMart. He’s consulted for many storage companies in his career. He’s also a frequent speaker at self-storage events and a contributor to industry trade publications. Many of his articles can be read at insideselfstorage.com, while copies of some of his past seminar presentations are available in on-demand and DVD formats at iss-store.com.