StorageMart, which operates more than 260 self-storage properties across Canada, the United Kingdom and the United States, has launched truStorage, a third-party management platform. The company will target the service at owners and investors who want to open or build a new facility or increase the net operating income of mature assets, according to its website.

StorageMart officials believe truStorage clients will benefit from its application of marketing, advanced technology and revenue-management strategies, including “algorithm-based discounts, competitor price scraping and real-time reporting,” according to a press release.

“Among the top differentiators is StorageMart’s patented revenue-management program that ranks every unit on the owner’s property,” said Adam Steckler, president of truStorage. “This results in 45% of all customers selecting an upgraded unit that generates additional revenue.”

Properties managed by truStorage will be branded as StorageMart or Manhattan Mini Storage, a well-known New York-based brand StorageMart acquired last November. Properties will be managed by a regional director of operations and a regional manager, who will choose, train and oversee all facility staff. The platform will also leverage the company’s many platforms including business intelligence, human resources and training, sales and customer service, and tenant protection.

“Our truStorage product intends to support self-storage owners from every angle. Our brand is a name that the community trusts, and with the support of our 24/7 customer-service center, sales opportunities are never missed,” said Cris Burnam, CEO of StorageMart. “Plus, with the added training, marketing and operational support, we make it easy for storage facilities to reach their full potential.”

Founded in 1973 and based in Columbia, Missouri, StorageMart is privately owned and operated by the Burnam Family, which has been in the storage industry for four generations. Its portfolio consists of more than 19.2 million square feet of storage.

Sources:
PR Newswire, StorageMart Expands Offering With truStorage Third-Party Self-Storage Management
StorageMart, Website