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The Storage Group Integrates 3-D Map, Unit Pricing Into Self-Storage Rental Tool

The Storage Group (TSG), an Internet-marketing company that serves the self-storage industry, has integrated the 3-D mapping component of its ClickandStor online-rental tool with dynamic-pricing software from Veritec Solutions. The Click 3-D Map provides self-storage customers with a real-time, three-dimensional view of a facility’s layout and unit-pricing options. Prospective tenants can use the map to select a unit that best matches their price and amenity preferences, according to a press release.

The tiered structure of Veritec’s software reflects price changes based on unit desirability. It allows self-storage operators to market units to customers based on value indicators, such as “good,” “better” and “best” profiles. “The most successful revenue-management programs are the programs that best integrate customer-service aspects,” said Warren Lieberman, president of Veritec. “Developing a pricing solution with a tiered program that provides a well-understood, comprehensive user interface is our goal.”

The pricing integration with the map tool is designed to increase customer confidence with online transactions by allowing them to make a more informed purchase decision. “Click 3-D Map improves the experience for the end-user while simultaneously helping facility owners upsell units,” said Steve Lucas, CEO of TSG.

Based in Altamonte Springs, Fla., TSG provides online tools and marketing solutions including local-listing management, mobile websites, online rentals, pay-per-click advertising, search engine optimization, social media marketing, and software and website development.

Veritec offers dynamic-pricing software designed for self-storage operators. Its “Self Storage Revenue Management System” integrates with multiple property-management software systems. It offers guidance for setting starting/website rates for new move-ins, rent increases for tenants, and implementing pricing based on value and convenience. The company also offers price consulting.

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