SiteLink, SpareFoot and storEDGE, self-storage suppliers that have been operating as a united business since storEDGE merged with SpareFoot in September, have jointly rebranded under the name Storable. The integrated company will continue to offer its full suite of products and services. SiteLink offers cloud-based facility-management software and payment-processing services for self-storage operations, while storEDGE provides software, website services and other technology. SpareFoot is an online marketplace for industry consumers.
The new brand will be headquartered in Austin, Texas, with Chuck Gordon serving as CEO. The company will also maintain offices in Raleigh, N.C., and Westwood, Kan., according to a press release. The venture is backed by private equity firm Cove Hill Partners.
“Technology is very fragmented in the self-storage industry, creating a challenge for owners to piece together different tools to manage the front and back end of their business,” said Gordon, who co-founded SpareFoot. “With Storable, we’re giving storage owners a suite of integrated products designed to streamline their day-to-day operations and maximize business growth.”
SpareFoot acquired SiteLink in March 2018, at which time Cove Hill became a majority stakeholder in both businesses. After the merger with storEDGE, Gordon indicated the integration of services between all three entities would “eliminate any existing restrictions between our platforms.”
Boston-based Cove Hill was founded in 2017 by a team of private-equity investors focused on partnering with management teams to build consumer and technology companies. It manages an inaugural fund of more than $1 billion.