Storage Asset Management (SAM), a self-storage management and consulting company, has launched its own internal call center to improve customer satisfaction and increase sales. The new Customer Care Center has been in development since the beginning of 2022. Nearly 90% of its agents were promoted into their positions from previous roles as facility managers or assistants, according to a press release.

The call center will support more than 500 SAM-managed self-storage facilities, leveraging artificial intelligence and self-support offerings to serve customers. Tools include a chatbot that’ll eventually be integrated into all of the company’s facility websites. Agents will assist in creating leads and reservations and be able to move in new tenants over the phone, the release stated.

“Our goal is to provide customers with live and self-service sales and support options to meet their new and existing storage needs,” said Darren Laratonda, senior vice president of corporate operations.

“Our new Customer Care Center allows us to show our customers how much we care by actively assisting them quickly and providing the best storage experience possible,” said CEO Alyssa Quill.

Founded in 2010 by Quill and Jay Hoke, SAM employs 875 people at its store, regional and corporate office level. It’s based in York, Pennsylvania.