Storelocal, a cooperative created by independent self-storage operators to offer member benefits with economies of scale, has launched a campaign to resist “the inevitable practices of consolidation” while seeking “fairness, uninhibited operations, commerce and balance for the industry.” In a 155-word “Declaration of Independence,” the company encourages “a free and open marketplace” for self-storage operators, according to a press release.
The initiative positions the co-op as a way for small operators to collectively combat rising vendor prices, obtain data and gain access to advanced technology.
“By simply banding together, self-storage operators can gain a voice and have a say in the future of the industry,” said Travis Morrow, chairman. “Storelocal identifies with the challenges facing independent self-storage operators and offers the opportunity to turn their critical mass into something tangible—a collective of smaller operators that together forms a democratic system.”
Storelocal leverages the combined strength of its membership for services such as customer acquisition, financing, marketing and technology. The coop also owns online self-storage directories StorageFront.com and SelfStorageHounds.com. Its total membership includes more than 1,200 self-storage facilities through its owner-member companies.