G5, the provider of Digital Experience Management (DXM) software and services to the self-storage industry, has released a “State of the Industry Report” for the first half of 2018. The 24-page report examines self-storage trends and market drivers, and includes “actionable insights” on how storage operators can optimize marketing efforts during the second half of the year, according to a press release.
The report includes overviews of several market drivers, including investment performance and economic outlook, new supply and rent growth. It also looks at the expected impact of tax reform, tariffs and other factors. G5 also identifies the top 10 growth markets for 2018.
The authors also look at real estate marketing trends, including an overview of search and digital advertising, and activity within the top 10 self-storage markets. A section on digital-marketing trends includes overviews on mobile-first indexing, voice search and artificial intelligence. G5 expects the latter to “deliver personalized advertising, market predictions and sales strategies,” the release stated.
The “State of the Industry Report,” is available as a free PDF download.
Founded in 2005, G5 uses emerging technologies and domain expertise to develop specialized front-end digital solutions and strategies for real estate marketers and property-management investors. The Bend, Ore.-based company is backed by private-equity investor PeakEquity Partners.