E-SoftSys LLC, a provider of asset-management software for various industries, has integrated its Self Storage Manager (SSM) product with the communication platform of CallPotential, a provider of lead-management and communications software for the self-storage industry. The collaboration will allow SSM customers to access the CallPotential service suite for marketing, sales, collections and call-center functions, along with call routing and recording, lead tracking, and other tools, according to a press release.
“This has been a highly anticipated integration for some of our existing and potential new customers,” said Phil Murphy, founder and president of CallPotential. “With SSM’s capabilities and CallPotential’s technology, users can experience a seamless transition of customer information while gaining more insight behind the scenes. This is a significant step for us as we continue to grow our presence in the industry and create technology that drives results.”
“The importance of automating and facilitating timely, relevant communication for operators is rising at a rapid pace,” added Kat Shenoy, president and CEO of E-SoftSys. “We are pleased to announce an API integration with CallPotential, which will meet the challenges of the increasing complexity of software and communications integration.”
CallPotential’s customer-relationship-management platform integrates with self-storage facility-management software. It organizes and automates the lead- and collection-management processes using omnichannel communication tools such as text messaging, e-mail, live and recorded calls, and live chat, the release stated.
E-SoftSys is a Microsoft Gold Certified Partner and ISO 9001:2008 certified company. In addition to SSM software, it provides e-CRM, Call Tracker Module, online reservations and rentals, and SSM Text/Voice Messenger for self-storage, as well as a business-intelligence and analytics interface. The company also offers products to support the antique/craft mall, flea-market/swap-meet and tradeshow industries.