CallPotential, a provider of lead-management and do-it-yourself call-center solutions for self-storage operations, has released version 2.0 of its platform. The update includes omni-channel enhancements and new capabilities, including two-way texting and live chat, that allow facility managers to communicate with customers through their preferred channels without managing multiple programs, windows and logins, according to a press release.

In addition, employee-performance evaluation can be tracked with one-click reports, allowing remote management without losing store-level detail, the release stated.

“We are committed to elevating the operator and tenant relationship,” said Phil Murphy, president and founder. “With the latest release, we are introducing new innovations that will help operators create an intelligent, connected customer experience.”

CallPotential’s customer-relation management platform integrates with facility-management software to automate and enhance the sales process for self-storage facility managers. Its software handles lead management, automated follow-up, and call recording and monitoring.