Community, or "grassroots," marketing is an essential component of any self-storage operation's marketing mix, particularly during high holiday seasons when a little creativity and goodwill can generate excellent opportunities for neighborhood outreach and positive publicity. During this informative podcast, Inside Self-Storage editorial intern Rachel Adams speaks with Shari Sutton, president of Sutton Watkins Advertising & Marketing, about the value of community marketing for self-storage operators today and low-cost marketing ideas every facility operator can employ. They also discuss ways for self-storage managers and owners to tie their facility marketing into the holiday season and how to keep up any momentum generated well into the new year.

If you're looking for a way to boost your self-storage marketing, don't miss this short but insightful podcast in which you'll learn new ways to connect with current and potential new customers. 

Duration: 6 minutes, 24 seconds