Bader Co., a supplier of commercial and tenant insurance to the self-storage industry, has promoted Tim Parnell to executive vice president and chief operating officer, effective immediately. In his new role, Parnell will be responsible for overseeing the company’s day-to-day operation as well as focusing on client retention and relations, and revenue growth. Parnell will also manage claims, customer service, information technology, licensing, marketing and sales.

“This was an easy decision. Tim has a strong level of professionalism, excellent interpersonal skills, and a ‘roll up your sleeves and work’ attitude. These attributes will greatly benefit Bader today and in the future,” said CEO Darrell Gambero, who’ll work with Parnell on the firm’s automation, customer service and innovation, according to a company press release.

Indianapolis-based Bader has provided tenant-insurance programs and commercial-insurance policies designed for self-storage operators for more than 35 years.