Self-Storage Software Provider SSM Launches Website-Management Platform Powered by Adverank

Self Storage Manager Inc. (SSM), a provider of management software for the self-storage industry, launched a website-management tool for its cloud users called SSM Web Platform. Powered by Adverank LLC, a software developer and social media marketing firm, the new offering will help users enhance customer engagement and boost their online-marketing capabilities, according to a source.

SSM Web Platform is designed to help self-storage operators create web pages that are optimized for search engine optimization. Users can update their meta titles, descriptions and HTML heading tags, which can help improve page speed. They can also assign target keywords to boost their search-engine rankings.

The product also allows self-storage operators to track the effectiveness of their online-marketing campaigns. They can use it to see which channels are driving the most revenue and delivering the best return on investment, the release stated.

“The SSM Web Platform is designed to put the power back in the hands of self-storage operators,” said Kat Shenoy, CEO and chairman of the board for SSM. “Our point-and-click web content editor makes it incredibly easy to construct and update web pages, while the seamless integration with SSM Cloud ensures that your online presence is always accurate and up to date.”

“At Adverank, our goal is to empower businesses with the tools they need to succeed in a digital-first world,” said Jason Zickler, CEO of Adverank. “We’re proud to partner with Self Storage Manager to create a web platform that not only simplifies website management but also puts marketing attribution at the forefront, helping operators make data-driven decisions that enhance their bottom line.”

Blue Bell, Pennsylvania-based SSM produces facility-management software for self-storage facilities that offers customer relationship management, call-tracker modules, online reservations and rentals, and other features.

Based in Zionsville, Indiana, Adverank software is used by more than 350 self-storage facilities to analyze digital-ad campaigns and optimize budgets to achieve occupancy goals. The company also provides social media advertising services.

Source: Self Storage Manager, Self Storage Manager Launches Innovative SSM Web Platform Powered by Adverank