Self-Storage Investment Firm SROA Capital Appoints New Chief Innovation OfficerSelf-Storage Investment Firm SROA Capital Appoints New Chief Innovation Officer
January 29, 2025

SROA Capital LLC, a private-equity real estate investment firm that operates the Storage Rentals of America self-storage brand, hired Julie Freedman as chief innovation officer. She’ll spearhead the company’s marketing strategy, brand positioning and communications, according to a press release.
Freedman has a diverse career background that spans marketing, product management and technology. Most recently, she served as vice president of private wealth solutions for The Blackstone Group, a global investment firm that manages real estate, private equity and hedge funds. She was also senior director of marketing for Crystal Cruises, and product manager for Royal Caribbean Cruises.
Freedman earned a bachelor’s degree from the University of Miami. She also served on the board of Manu for Inclusion Foundation, a nonprofit that advances education for the neurodiverse community.
“Julie's expertise in marketing and technology, paired with her exposure to finance, will help us enhance the self-storage experience for our customers and investors,” said Benjamin Macfarland, CEO of SROA Capital.
“SROA Capital is rooted in its ability to scale and evolve within the self-storage sector through proprietary technology,” Freedman said. “Benjamin Macfarland and his team have created a strong foundation for success, and I look forward to influencing the company's continued growth in this space.”
Headquartered in West Palm Beach, Florida, SROA Capital invests in self-storage assets on behalf of its principals and partners. It has not only invested equity and provided debt for industry projects, it has acquired, developed and redeveloped facilities cross the U.S., now operating 31 SROA locations. The company also manages storage facilities in the United Kingdom under the Kangaroo Self Storage brand. SROA Capital was founded in 2013 by Macfarland in partnership with Sidney Kohl and James Jenkins.
Source: Access Newswire, SROA Capital Appoints Julie Freedman as New Chief Innovation Officer
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