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Self-Storage Authors Make Book Bailout Offer

RK Kliebenstein and Jennifer LeClaire, co-authors of the How to Make Money in Self-Storage series, are offering a $5 rebate on their two books. Customers who purchase the publications through the H2MMM.com website will find a coupon in the back of each book they can redeem for $5. For greater savings they can purchase both books, normally $24.95 each, in a bundle for $39.95 and still use a coupon. 
 
"How to Make Money in Self-Storage" and "How to Make More Money in Self-Storage" offer self-storage operators insight on generating more profit. They serve as an A-to-Z resource guide for facility owners, managers and investors who want to increase revenue, decrease expenses and create equity. They also teach readers to insulate their business from the down cycle with growth strategies and cost-cutting measures.
 
Kliebenstein is the principal of Coast-To-Coast Storage, a self-storage consultancy in City of Atlantis, Fla. LeClaire is the president and creative director of Self Storage Promotions, a marketing and public-relations firm in Hallandale Beach, Fla.

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Grubb & Ellis Hires Director, VP of Self Storage Group

Real estate investment and services firm Grubb & Ellis Co. hired Steve Mellon as vice president and director of its Self Storage Group. Mellon, based in the Houston office, will lead the company in providing real estate services to the self-storage industry. As a practice-group leader, he will be responsible for developing a strategy pertaining to the self-storage sector and recruiting new talent specific to the business. 
 
Mellon previously worked for Holliday Fenoglio Fowler LP, where he served as a managing director of the company’s Self Storage Group. He also co-founded Storage Investment Advisors, which was later integrated with HFF. He began his career at CB Richard Ellis in 1995, where he worked for 11 years and was a member of the company’s Self Storage Advisory Group. With approximately 15 years of experience, he has been responsible for leading and supporting more than $1.5 billion in property sales and structured financing transactions.

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Illinois Senate Gets Aggressive on Sales Tax Bill

In an aggressive move to pass a bill that will institute a 6 percent sales tax on self-storage and other services in the state, the Illinois Senate has amended House Bill 174 to include the same language as that in Senate Bill 750, which could not move out of the Senate and to the House in the current legislative session. If passed in the Senate, however, HB174 requires only concurrence by the House.
 
The Illinois Self Storage Association immediately launched a campaign last week urging self-storage operators in the state to contact their senators and representatives and ask them to vote “no” on HB174. The association is also asking operators to make a similar plea to all of their self-storage tenants, who will have to pay 6 percent tax on their units if either of the bills passes.

The ISSA can be reached at 217.528.5230.

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Best Practices for Self-Storage Marketing

The self-storage market, like the global economy, is changing, and many unknowns lie ahead. Storage operators face intense competition, increased expenses and shifting consumer demand. This e-book provides insight to the critical area of facility marketing and promotion, including Web strategies, e-mail campaigns, print advertising and more. The collection of articles specifically addresses topics such as how to use the Internet to capture self-storage customers, the importance of tracking your marketing efforts, converting leads to customers, using social media to market self-storage, e-mail marketing campaigns, print and online Yellow Pages, and hosting community events.