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What’s a Customer Really Worth to Your Self-Storage Business? Why and How to Determine Their Value

Data can tell you a lot about the health of your self-storage facility and how well it’s performing. In fact, there are many important statistics you should know in relation to your operation. One that stands out is the average lifetime value of a customer. In other words, how much is a single renter really worth to your business? In this video, industry management whiz Jim Ross explains why you must know this “magic number,” what it really means and how to calculate it. He’ll also explain how to leverage it to make smart decisions about marketing, site improvements and more.

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