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The Self-Storage Investor’s Dream: Diamond in the Rough to Money-Making Machine

When self-storage investors look for facilities to buy, they tend to like diamonds in the rough because they can create excellent value-add opportunities. The return on investment can be deepened further if they manage to land an off-market deal. In this video, real estate coach and author Kory MacKinnon breaks down a transaction he made in Canada and how he intends to turn this underperforming property into a “money-making machine.” He shares the specific strategies he used to raise rental rates and property value, insight to his expansion plans, and the factors he believes contribute to sustainable consumer demand.

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