As a self-storage operator, you probably feel as though you know your property and tenant base pretty well, but what about your online customer experience? Do you have any idea what potential renters really go through when attempting to do business with your company? You may be assuming the process is smooth as silk when it’s actually a rocky road. Perhaps your website takes too long to load, or is difficult to navigate, or even contains outdated information. There’s only one way to know for sure! In this video, industry management expert Jim Ross explains why it’s important to rent a unit from your own facility, how often, and all the potential problems it can reveal. See how your operation does on this simple yet critical test!